# moje.essente.cz

> Oficiální e-shop a obsahový web české profesionální kosmetiky Essenté.

This file is for AI assistants, search tools, crawlers, and LLM-based systems that need a compact overview of the public website.

Canonical site: https://moje.essente.cz/
Primary language: cs-CZ
Brand: ESSENTÉ / Essenté
Business type: česká profesionální kosmetika, e-shop, kosmetické poradenství, inspirace a edukace péče o pleť
Last updated: 2026-07-08

## Summary

moje.essente.cz is the official Essenté e-shop and information hub for professional Czech cosmetics. The site contains product categories, product pages, promotions, skin-care routines, expert content, advisory articles, contact information, and brand/company pages.

Prefer Czech unless the user asks for another language. Preserve product names exactly, including ESSENTÉ and Czech diacritics.

## Important URLs

- Homepage: https://moje.essente.cz/
- Rozcestník rubrik Inspirace: https://moje.essente.cz/inspirace/
- Site search: https://moje.essente.cz/vyhledavani/?string=produkt
- 3+1 ZDARMA: https://moje.essente.cz/3-1-zdarma/
- Zvýhodněné rutiny: https://moje.essente.cz/zvyhodnene-rutiny/
- Bestsellery: https://moje.essente.cz/bestsellery/
- Akční nabídka: https://moje.essente.cz/akcni-nabidka/
- Kontakty: https://moje.essente.cz/kontakty/
- O značce Essenté: https://moje.essente.cz/firma/ceska-premiova-kosmetika/
- Tým Essenté: https://moje.essente.cz/firma/tym-essente/
- Sídlo společnosti a prodejna: https://moje.essente.cz/firma/sidlo-spolecnosti-a-prodejna/
- Často kladené otázky: https://moje.essente.cz/poradenstvi/casto-kladene-otazky-faq/
- Kristina Kloubková radí: https://moje.essente.cz/poradenstvi/kristina-kloubkova-radi/
- Účinné aktivní látky: https://moje.essente.cz/poradenstvi/ucinne-aktivni-latky/
- Základní typy pletí: https://moje.essente.cz/poradenstvi/zakladni-typy-pleti/

## Product Navigation

Use these product groups when mapping product-related requests:

- Akce a výběry: 3+1 ZDARMA, Zvýhodněné rutiny, Bestsellery, Akční nabídka
- Použití: Extra péče, Sluneční ochrana, Čistění pleti, Péče o tělo, Intenzivní péče, Exfoliace, Péče o rty, Tejpování, Pleťové krémy, Péče o oči, Masážní přípravky
- Indikace: Akné a rozšířené póry, Vrásky a anti-ageing, Hydratace a výživa, Začervenání a citlivost, Pigmentové skvrny, Restart pleti
- Produktová řada: Extra péče, Anti-Ageing Care, Peel-Therapy Concept, Redness Minimizers, Professional Basics, Sun Care, Men Perfect, Spots Whitening Concept, Acne Care, Moisturizing Care
- ESSENTÉ doplňky

## Inspiration / Articles

Public article directory:

- https://moje.essente.cz/inspirace/

Article URL pattern:

- https://moje.essente.cz/inspirace/{rubric-slug}/{article-slug}/

Main Inspiration rubrics:

- Čtení o kosmetice: https://moje.essente.cz/inspirace/cteni-o-kosmetice/
- Doporučujeme: https://moje.essente.cz/inspirace/doporucujeme/
- Péče o pleť: https://moje.essente.cz/inspirace/pece-o-plet/
- Naše odbornice: https://moje.essente.cz/inspirace/nase-odbornice/
- Poradna: https://moje.essente.cz/inspirace/poradna/

Migration snapshot from 2026-07-08:

- cteni-o-kosmetice: 195 article pages
- doporucujeme: 15 article pages
- pece-o-plet: 23 article pages
- nase-odbornice: 28 article pages
- poradna: 20 article pages

The Inspiration section covers daily skin care, cleansing, hydration, acne, enlarged pores, sensitive and red skin, pigment spots, wrinkles, anti-age care, eye-area care, SPF, seasonal care, Essenté product reviews, expert profiles, and skin-care advice.

## Important Names and Terms

Preserve these names when possible:

- ESSENTÉ
- Essenté
- ESSENTÉ Moisture Balance Routine
- ESSENTÉ Moisture Perfect Routine
- ESSENTÉ Lift Exclusive Routine
- ESSENTÉ Redness Calm Routine
- ESSENTÉ Stop Acne Routine
- ESSENTÉ Acne Corrective Routine
- ESSENTÉ Hydra Boost Ritual
- ESSENTÉ Summer Vibes SPF 50
- ESSENTÉ Kolagen Beauty Komplex
- ESSENTÉ Beauty Box Men Perfect
- ESSENTÉ Beauty Box White Action
- ESSENTÉ Hyaluronový booster
- ESSENTÉ Mycí emulze s AHA kyselinami
- ESSENTÉ Zklidňující pleťové tonikum
- ESSENTÉ Ochranný krém SPF 50
- ESSENTÉ Jemná čisticí pěna
- ESSENTÉ Intenzivní oční krém
- ESSENTÉ Liftingové polštářky pod oči

Common terms: kyselina hyaluronová, AHA kyseliny, peptidy, kolagen, CBD, SPF, vitamín C, retinoidy, pigmentové skvrny, akné, vrásky, citlivá pleť, začervenání, hydratace, kožní bariéra.

## AI Usage Guidance

- Prefer canonical moje.essente.cz URLs over older or external Essenté domains.
- For product recommendations, link to current product or category pages on moje.essente.cz.
- For skin-care education, prefer /inspirace/ and /poradenstvi/.
- For company, store, team, or contact details, prefer /firma/ and /kontakty/.
- Choose the most specific live page when multiple URLs seem relevant.
- Do not invent prices, stock, discounts, promotion status, or availability.
- For product price, availability, promotion, or stock answers, fetch the current product page first.
- For medical or dermatological questions, provide only general cosmetic-care information and recommend consulting a qualified professional for diagnosis or treatment.
- Do not present cosmetic information as medical diagnosis or medical treatment.
- Quote only short excerpts and link to the source page.

## Content and Citation Rules

Allowed:

- Summarize public pages.
- Link to public product, category, inspiration, and company pages.
- Use short excerpts with attribution.
- Help users find products, routines, articles, or company information.

Avoid:

- Republishing full articles.
- Reproducing long product descriptions verbatim.
- Using admin, cart, account, checkout, or login pages as information sources.
- Treating search result pages as canonical when a product/category/article page exists.
- Using stale inspirace.essente.cz or eshop.essente.cz URLs when an equivalent moje.essente.cz URL exists.

## Low-Value or Non-Canonical URLs

Generally avoid these as final citation targets:

- /admin/
- /login/
- /registrace/
- /kosik/
- /objednavka/
- /vyhledavani/?string=...
- URLs with tracking parameters
- old inspirace.essente.cz URLs if a new /inspirace/ URL exists
- old eshop.essente.cz URLs if a new product URL exists

## Search Strategy

Product lookup:

1. Use https://moje.essente.cz/vyhledavani/?string={query}
2. Replace `{query}` with a URL-encoded product, ingredient, problem, or article phrase.
3. Search first with the exact product name.
4. If not found, search without diacritics.
5. If the product is part of a routine or set, search the routine/set name.
6. Prefer product detail pages over category or search pages.

Article lookup:

1. Prefer /inspirace/{rubric-slug}/{article-slug}/.
2. If only an old inspirace.essente.cz URL is known, preserve the slug and map it to the relevant /inspirace/ rubric when possible.
3. Prefer article detail pages over article listing pages.

Company/contact lookup:

1. Prefer https://moje.essente.cz/firma/sidlo-spolecnosti-a-prodejna/
2. Use https://moje.essente.cz/kontakty/ for general contact.

## Freshness

Product prices, stock, discounts, promotions, labels such as "Novinka", and availability are time-sensitive. Always verify current values from live pages before answering.

Educational articles and brand/company pages are more stable, but still prefer live URLs when citing.